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汽車總站四項舉措見實效
        2019-01-31 10:48:44    瀏覽次數:147     
 


汽車總站四項舉措見實效

 

為打開發展新局面,汽車總站進一步搞活生產經營,廣開營銷思路,積極挖掘市場潛力,尋找經濟效益增長點,充分利用節假日契機推出系列創新活動。

組織員工主動出擊,開展市場營銷,挖掘市場潛力,進一步拓展包車市場。經過積極走訪、與客戶溝通洽談,先后承接重汽集團會議包車業務派發班車9輛,接送人員近500名,承接了威海、濰坊等跨市包車業務,憑借良好車況、準時接送和熱情服務受到了用車方好評。

為進一步加大場站綜合商貿的經營力度,深挖場地商業潛力,日前,經過與多家品牌商洽談,最終與知名咖啡品牌“瑞幸咖啡”合作,在西廳設立門店,取得了場地租賃收入;在自營超市引進了烤紅薯、糖炒栗子等時令新品;在餐車引進了干果等適銷對路的商品,成功吸引了廣大旅客,提高了經濟收入。

圣誕節、跨年夜期間,泉城歐樂堡夢幻世界舉辦了環球冰雪圣誕村主題活動,吸引了山東省內的眾多游客參與其中。總站緊抓此次時機,積極與環球冰雪圣誕村歐樂堡站主辦方溝通洽談,最終簽訂獨家供車協議,活動期間共接送游客2000余人。推出了滑雪、溫泉系列好運游旅游專線,均得到了廣大市民及旅客的好評。

充分利用三產、兔兔快運的商品及貨運資源,成立了“捎好么”、“兔兔鮮生”團購群,在群內銷售海鮮、副食等質優價廉的商品。近期在原有商品的基礎上與壽光蔬菜、董家草莓等大型貨源基地達成合作,相繼推出了時令蔬菜、董家草莓、高端乳制品等深受旅客喜愛的商品,受到了廣大客戶的歡迎。經過三個月的經營,“兔兔鮮生”已擴展到兩個團購群,成員近千人,輻射總站周邊社區、商場等區域,實現銷售額近15萬元。

(總站宣)

 
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